We don’t claim to be an advertising agency or marketing firm (nor do we bill like one). But we do realize that there is more to selling a product, promoting a service, or presenting a company’s capabilities on video than simply taking a list of features and benefits and adding pretty pictures.

We also understand that when our clients hire us to produce a promotional or informational video, they expect a return on their investment. And in this economy, we take that responsibility very seriously.

Our creative process begins with an assessment of not only what our clients want to say, but also what their audiences want to hear. One of the first questions we ask is: “What’s in it for them?”

None of this is rocket science. It’s simply a matter of applying basic marketing principals to video production. It adds virtually nothing to the cost of producing your video because you already know the answers. All we do is ask the right questions.

By understanding your audience, your industry, and your marketplace, we are able to craft a message that will present your products, your services, and your company in a context your customers will appreciate.

More than just another video production company.